Choice Overload
Too many options, too little clarity
The Customer Journey Platform
CustomerNode™ makes it easy to navigate complex deals—any industry, any scale—powered by First-Party AI™. When Buy Now isn't enough, let's define what’s next.
Beyond Buy Now
Lies a Journey
Buy Now works great for quick transactions. But some deals take more than a single click. That journey can turn into a battle—fast.
Collaboration Gridlock
Teams are stuck, deals are delayed
Group Confusion
Who’s Doing What? No One Knows
The Data is Undeniable:
7.1
Average Decision-Makers per Purchase
57-70%
Journey Completed Before Buyers Talk to Sellers
60-100
Typical Touch Points per Deal
15%
Buyer Time Spent De-conflicting Information
77%
Buyers Reporting High Purchase Difficulty
The single biggest challenge of selling today is not selling; it is actually our customers' struggle to buy.
According to Brent Adamson, Distinguished VP, Advisory, Gartner.
94% of B2B buyers say they prefer suppliers who demonstrate a clear understanding of their needs and guide them through every step of the buying process.
Adapted from Forrester Consulting, commissioned by Showpad, The Future of Sales Enablement, 2019.
Organizations that fail to orchestrate the B2B buying experience risk losing deals, even if their products or pricing are superior.
Adapted from Deloitte Insights, Customer Strategy in B2B: Turning Your Buyers into Advocates.
Customer indecision, not competition, is now the biggest killer of deals.
Adapted from Matt Dixon, co-author of The Challenger Sale and The JOLT Effect.
Only 28% of marketers say they are very confident that they understand their end-to-end buyer journey.
According to Invoca research.
Buying & Selling
are Broken.
There are millions of tools for buying and selling—it's more broken than ever.
Buyers follow one journey. Sellers follow another. They are never aligned.
It’s not a tech problem. It’s a misalignment crisis—and we can’t afford to wait.
Welcome to the platform that fixes how deals get done.
Enter CustomerNode
Buyers & sellers align in one smooth interface
Deals move through clear, structured stages
First-Party AI™ guides progress & adapts
Can't Buy Now?
❌
→
Journey Now!
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Create
-
Share
-
Navigate
📱 Pro Tip: Rotate to landscape
Create templates. Capture process. Unleash best practices.
Share journeys. Build trust. Win together.
Navigate with structure. Remove uncertainty. Scale success.
Marketing
Automation
Automation
Content
Management
Management
Customer Data Platform
Collaboration
Tools
Tools
Sales AI &
Intelligence
Intelligence
Customer Relation.
Management.
Management.
Project
Management
Management
Customer Success Management
Complete the
Missing Link
Sales tools are key, but don't deliver wins
Buy Now drives purchases in transactions
CustomerNode drives purchases in deals
Easily integrates with your existing stack
Powered by First-Party AI™
Better data in, smarter AI out
One effortless platform.
Patent Pending Agentic AI System for Dynamic Customer Journey Orchestration
The misalignment crisis finally has a cure. It's your CustomerNode journey
Let's make Buying Simple.
When Buying Works, Everyone Wins
-
For Buyers
-
For Sellers
94%
Prefer Suppliers Who Guide Them Through Every Step
30–40%
Shorter Buying Journeys (And Selling Journey!)
~100%
Want to Self-Serve All or Part of the Journey
3×
More Likely High-Value Deals with Less Regret
20-40 pts
Increase in Customer Advocacy Scores
86%
Buyers Willing to Pay More for a Better Experience
62%
Higher Win Rate When Buying is Easy
10-20%
Revenue Gain from Journey Orchestration
15-25%
Cost Reduction from Orchestrated Journeys
20-40 pts
Increase in Customer Advocacy Scores
Stop Wandering
Start Navigating
The simple shift that changes everything
If you make the buying experience easier, you make the decision easier—and that’s how you win.
Adapted from Anthony Iannarino, The Lost Art of Closing.
Aligning the sales process with the buyer’s is long overdue—especially in complex B2B sales involving multiple stakeholders and internal politics.
Adapted from Bob Apollo, align.me.
Selling isn’t about persuasion. It’s about helping people make better decisions faster.
Adapted from Andy Paul, Sell Without Selling Out.
Helping buyers make better decisions is the single most impactful thing a seller can do.
Adapted from Matt Dixon, The Challenger Sale and The JOLT Effect.
The most powerful differentiator today is not what you sell, but how you help customers buy.
Adapted from Brent Adamson, The Challenger Sale.