Fertility Treatment
High-stakes personal decisions requiring trust, guidance, and coordinated execution across multiple parties.
Inside this journey
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Customer Discovery
Align on medical diagnosis, desired outcomes (pregnancy or egg-freezing), timeline, emotional and financial constraints, and key stakeholders including referrers and benefits managers.
Discovery Questions
Start Here — Tell Us About You
- What's your main reason for reaching out today?
- When did you first notice difficulty conceiving or decide fertility care was needed?
- Who referred you or encouraged you to pursue specialized fertility care?
- Are you pursuing this alone or with a partner/co-parent? How involved will others be in decision-making?
- Please tell us about any previous fertility tests, treatments, or surgeries (include dates and any outcomes you remember).
- How urgent does this feel to you right now?
- What is the single most important outcome you hope we prioritize in our first conversation?
Was There a Moment That Changed Everything?
- Was there a single test, appointment, or failed attempt that made you think routine care wasn't enough?
- How long has this specific issue persisted, and how has it evolved?
- Which diagnostic tests have you completed? Select all that apply and add details below.
- Has your referring clinician given a specific diagnosis (e.g., diminished ovarian reserve, unexplained infertility, male factor, tubal disease, endometriosis)? If yes, what was said?
- Have you undergone prior assisted cycles (IUI, IVF) or fertility-related surgeries? Describe outcomes and any emotional impact.
- Which specific numbers or results (AMH value, sperm concentration, prior egg/retrieval counts) have stayed with you?
- How well do you feel you understood the medical explanation you were given?
- What part of your diagnosis or previous conversations felt most confusing or concerning?
What Keeps You Up at Night About This?
- If you imagine the worst-case scenario of this journey, what is the single thing you fear most?
- How do financial concerns influence what you feel you can try?
- If you had to give a comfortable out-of-pocket range per IVF cycle, what would it be?
- How much do worries about medication side effects, procedures, or recovery affect your willingness to move forward?
- How concerned are you about multiple pregnancies and a clinic's embryo transfer policy?
- Emotionally, what has helped you cope so far and who are your support people?
- Have prior experiences made you distrust clinics or pushed non-negotiables (e.g., lab transparency, single-embryo transfer)? Please list.
If We Could Guarantee One Thing, What Would It Be?
- If you could guarantee one outcome from treatment, what would you choose?
- How many children would feel like success to you (short answer if you're unsure)?
- How important is genetic testing of embryos (PGT-A or PGT-M) to your decision-making?
- Would you accept a plan that prioritizes safety and a later frozen embryo transfer over a fresh transfer if it increases chances of a healthy singleton birth?
- Describe what a 'successful, respectful, and transparent' clinic experience looks like to you—what signals would make you feel confident?
- Are you more focused on absolute success rates, the clinic's approach to embryo care, or emotional support during treatment?
Who Else Needs to Be Comfortable With This?
- Whose approval, information, or benefits confirmation will make or break this plan for you?
- Who will be the primary signer of medical consents and who will make final medical decisions if there's disagreement?
- Have you discussed this with your employer or benefits manager? Do you have documented fertility coverage?
- If you selected documented coverage, please briefly summarize what's covered (cycles, diagnostics, limits) or paste a plan excerpt.
- Are there cultural, religious, or family expectations that could rule certain options in or out (donor use, embryo disposition, surrogacy)?
- What scheduling constraints (work, caregiving, travel) could limit when we can perform stimulation, retrieval, or transfer?
What Are You Willing to Try — and What’s Off the Table?
- If progress toward your goal required a step you currently worry about (donor eggs, PGT, surgery), how open are you to that trade-off?
- Which treatment pathways are you open to right now? Select all that apply.
- Are there any procedures, technologies, or donor arrangements you would categorically refuse? Please describe.
- Do you have preferences about clinic or lab standards (local clinic vs traveling, lab accreditation, single-embryo transfer policies)?
- How many treatment cycles are you emotionally and financially prepared to attempt before stopping or pivoting?
- What specific outcome or event would make you stop, take a break, or change course?
- Would you consider fertility preservation now (egg-freezing) even if you plan pregnancy later? If yes, how many eggs would you hope to bank?
Practical Constraints, Insurance, and Next Steps
- If insurance denied coverage tomorrow, which would you most likely do?
- Do you currently have prior authorization or pre-approval documentation for fertility services?
- When would you ideally like to begin active treatment (stimulation/retrieval/first IUI)?
- What supports would make it easier to start—select all that apply?
- What are your top 2–3 questions or deal-breakers we should address before booking a consult?
- Who should our scheduling team contact to set the next appointment and what's the best contact method and availability?
- Is there any additional context—medical, emotional, financial, or legal—you want the care team to know before the consult?
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Solution Experience
Translate the patient’s diagnostic data into personalized treatment pathways (IVF, IUI, egg-freeze, PGT) to show expected outcomes, risks, and realistic timelines using real-case scenarios.
Experience Meetings
- Diagnostic Review & Current-State Confirmation
- Consequence & Goals Quantification
- Pathway Experience — Personalized Treatment Walkthroughs
- Financial & Benefits Alignment (Pathway-specific)
- Validation & Mutual Commit — Pre-Treatment Checklist
- Create transparency around financial contingencies that could change the plan.
- If requested, schedule a separate counseling session (psychological/support) and provide resources on emotional support.
- Restate Future-State Objective
- Provide evidence that a defined future state is achievable under at least one personalized pathway.
- Obtain patient confirmation on preferred pathway(s) to progress toward pre-treatment steps.
- Identify any remaining clinical or logistical blockers that would prevent executing the preferred pathway.
- Document selected pathway(s) in the journey and list required pre-treatment orders and timelines.
- Provide the patient with the analogue case-study pamphlet and tailored probability summary for their records.
- If pathway requires PGT or special lab protocol, flag the lab and embryology team and confirm capacity and scheduling constraints.
- Recap Chosen Pathway(s) & Expected Outcomes
- Ensure patient can make an informed decision with a clear, pathway-specific financial picture.
- Secure agreement on payment structure or next steps to resolve benefits gaps before pre-treatment.
- Introductions & Meeting Objective
- Finalize and upload a pathway-specific cost estimate and financial agreement to the shared workspace.
- Submit any required pre-authorizations or benefit appeals and track responses.
- If payment plan selected, enroll patient and schedule first payment milestone.
- One-Sentence Future-State Confirmation
- Mutual commitment to the treatment start window with owners and measurable milestones assigned.
- All pre-treatment requirements completed or scheduled with deadlines and responsible parties.
- Clear contingency plans are recorded and accepted by patient and care team.
- Lock treatment dates in the clinic scheduling system and notify all owners.
- Capture electronic informed consent and financial acknowledgement in the patient record.
- Create and assign a contingency task list for potential blockers (e.g., low response, insurance denial) with owners and SLAs.
- Produce an agreed one-sentence current-state summary that all participants confirm.
- Identify and assign ownership for all missing diagnostics and records required for reliable treatment planning.
- Confirm patient constraints and stakeholders that will influence pathway choices.
- Order or request missing tests (list specific labs/imaging) and set deadlines for completion.
- Upload consolidated diagnostic packet and the one-sentence current-state summary to the shared journey workspace.
- Obtain patient authorization to share records with referring physicians and benefits manager if required.
- Recap Current State & Problem Statement
- Make the consequence of inaction or suboptimal choice explicit in money, time, and clinical risk terms.
- Agree on the patient's risk tolerance and timeline priorities to guide pathway selection.
- Produce measurable targets for the desired future state (e.g., target live-birth probability within X months).
- Generate a personalized comparison sheet showing probabilities, timelines, and cost-to-success for each considered pathway.
- Document patient’s stated risk tolerance and target timeline in the journey record.
- One-Sentence Current-State Statement
- Benefits Verification Summary
- Pathway A Walkthrough (e.g., IVF + PGT)
- Probability Estimates by Pathway
- Pre-treatment Requirements Checklist
- Schedule, Owners & Milestones
- Pathway B Walkthrough (e.g., IUI or Conservative IVF)
- Cost-to-Success and Contingency Scenarios
- Quantify Time and Financial Consequences
- Structured Diagnostic Walkthrough
- Gap Identification & Required Pre-work
- Payment Options & Financial Policies
- Emotional & Clinical Risk Scenarios
- Contingency & Escalation Paths
- Pathway C Walkthrough (e.g., Egg-Freezing/Deferred Transfer)
- Tight Problem-to-Solution Mapping
- Final Validation & Signatures
- Patient Priorities & Constraints
- Trade-off Discussion & Risk Tolerance Check
- Decision & Financial Consent
- Agree Next Administrative Steps
- Validation Checkpoints & Decision Criteria
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Solution Scope
Define the clinical plan, required diagnostics, genetic testing choices, lab protocols (including single-embryo transfer), responsibilities, measurable milestones, and benefits coordination.
Scope Configuration
- Administer ovarian stimulation medications
- Perform transvaginal oocyte retrieval
- Process and prepare sperm samples
- Perform conventional IVF fertilization
- Perform intracytoplasmic sperm injection (ICSI)
- Culture embryos to blastocyst stage
- Trophectoderm biopsy for PGT-A
- Run PGT-A genetic analysis
- Vitrify (cryopreserve) oocytes and embryos
- Warm embryos and perform frozen embryo transfer
- Perform single-embryo transfer under ultrasound
- Provide luteal phase hormonal support
- Intrauterine insemination (IUI) procedure
Scope Questions
Administer ovarian stimulation medications
- What stimulation protocol are you considering?
- What is the intended start timing relative to patient's cycle or baseline testing?
- Are there specific contraindications or comorbidities affecting medication choice (e.g., PCOS, OHSS risk, thromboembolic disease)?
- Do you require home delivery or clinic dispensing of stimulation medications and training?
- What monitoring intensity is expected for this stimulation (US + labs frequency)?
- Are there medication cost or insurance coverage constraints we should account for when selecting drugs?
Perform transvaginal oocyte retrieval
- Do you have anesthesia preference for retrieval?
- What is the expected window for scheduling retrieval (dates or follicle criteria)?
- Are there surgical or bleeding risk factors (e.g., anticoagulation, prior pelvic surgery) to flag?
- What follicle/estradiol trigger criteria will be used to proceed with retrieval?
- Do you require same-day post-op instructions, transport support, or extended recovery observation?
- Are there specimen handling preferences (immediate to lab, labeling, partner presence for sample drop-off)?
Process and prepare sperm samples
- What is the sperm source for this cycle?
- If partner ejaculate, what is the expected abstinence interval (days)?
- Are there known infectious disease results or screening requirements for the sample?
- Which sperm processing method is preferred or required?
- Do you want aliquots cryopreserved or surplus samples banked?
- Are special assays needed (e.g., DNA fragmentation testing, CASA report)?
Perform conventional IVF fertilization
- Is conventional IVF the planned fertilization method for this cycle?
- What insemination concentration and incubation period do you prefer for conventional IVF?
- Do you require assisted hatching or other adjuncts at fertilization or cleavage check?
- What is the contingency plan if fertilization rates are low (e.g., convert to ICSI, repeat cycle)?
- What timing do you want for fertilization checks and reporting (e.g., 16–18 hrs post-insemination)?
- Are there specific documentation or consent requirements related to fertilization method?
Perform intracytoplasmic sperm injection (ICSI)
- What are the indications for ICSI in this case?
- What sperm source will be used for ICSI?
- How many mature (MII) oocytes should be targeted for microinjection?
- Are there lab or operator preferences for ICSI technique (conventional ICSI vs. IMSI)?
- Do you require documentation of injected oocytes and injection time-stamps for records?
- Is additional patient consent required for ICSI and related risks?
Culture embryos to blastocyst stage
- Do you plan extended culture to blastocyst (Day 5/6) for all embryos?
- Which culture system or incubator preferences should lab follow (time-lapse imaging, standard incubator)?
- Do you want morphokinetic analysis or additional grading criteria applied during culture?
- What are the thresholds for proceeding to biopsy or cryopreservation at blastocyst?
- Should surplus good-quality embryos be prioritized for vitrification or re-culture?
- Are there special media or supplements the lab should avoid or include (e.g., patient allergies to additives)?
Trophectoderm biopsy for PGT-A
- Will trophectoderm biopsy for PGT-A be performed on all blastocysts or only selected embryos?
- What biopsy policy should be followed regarding cell number and technique?
- How should mosaicism results be managed (transfer policy for low/high mosaic embryos)?
- Have patients provided informed consent specifically for biopsy and potential embryo disposition outcomes?
- Do you require embryo cryopreservation before biopsy or after biopsy only?
- Are there scheduling constraints for biopsy-to-shipping timelines based on chosen PGT lab?
Run PGT-A genetic analysis
- Which PGT-A laboratory or platform should be used (if specified)?
- What turnaround time is required for PGT-A results?
- Are parental samples (blood/saliva) required or already submitted for lab pairing?
- Do you require additional analyses (e.g., parental carrier screening cross-check, microarray vs NGS)?
- Who is responsible for ordering prior authorization and insurance claims for PGT-A?
- What reporting format and counseling support do you expect with results (e.g., genetics consult included)?
Vitrify (cryopreserve) oocytes and embryos
- Which specimens are planned for vitrification (MII oocytes, cleavage embryos, blastocysts)?
- What minimum quality or number thresholds trigger vitrification of embryos or oocytes?
- What storage duration and labeling requirements should be set (short-term vs long-term, patient ID protocols)?
- Are there consent or disposition instructions for surplus frozen material (donation, discard, indefinite storage)?
- Do you require transport/shipping for cryostorage at external facility?
- Are there cost or insurance constraints affecting number of oocytes/embryos to freeze?
Warm embryos and perform frozen embryo transfer
- What warming survival threshold will be acceptable to proceed with transfer?
- Which endometrial preparation protocol is planned for FET?
- What embryo selection priority should be used (PGT status, morphology, patient preference)?
- What scheduling window and backup plan if warming fails or endometrium is suboptimal?
- What luteal support protocol should be initiated pre-/post-warming for FET?
- Do you require post-warm viability assays or time-lapse imaging after warming?
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Mutual Commit
Confirm informed consent, financial terms, insurance/benefits verification, scheduling windows, and mutual obligations including contingency and cancellation policies.
Agreement Modules
- Informed Consent
- Statement of Work (SOW)
- Financial Agreement & Fee Schedule
- Payment Authorization & Billing Consent
- Insurance & Benefits Verification Authorization
- Scheduling & Treatment Window Agreement
- Contingency & Cancellation Policy
- Cryopreservation & Storage Agreement
- Genetic Testing Authorization
- Third‑Party Donor/Recipient & Surrogacy Agreements
- HIPAA & Data Sharing Consent
- Anesthesia & Procedural Sedation Consent
- Mutual Responsibilities & Escalation Matrix
- Refund, Shared‑Risk or Success Program Agreement
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Deployment
Schedule and execute the treatment plan—medication protocols, monitoring visits, lab/embryology milestones, transfer timing, and escalation paths with clear owners.
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Success
Review clinical outcomes against agreed success signals, document learnings, arrange follow-up care, and maintain a shared channel for issues and enhancement requests.
Success Reviews
- Clinical Outcome Review & Patient Validation
- Multidisciplinary Learnings & Quality Review
- Follow-up Care Coordination & Handoff
- Shared Channel Setup & Feedback / Enhancement Workflow
- Financial Reconciliation & Contingency Planning
Issues & Enhancements
- Establish reporting cadence so feedback informs QA and product/process improvements.
- Decide whether to update SOPs, training, or lab protocols and set review dates.
- Create a QA Case Report summarizing findings, decisions, and assigned owners within 5 business days.
- If applicable, draft SOP or protocol changes and circulate for clinical governance approval.
- Schedule follow-up to review impact metrics at the agreed date.
- Confirm Clinical Status (Current State)
- Ensure the patient has a clear, safe follow-up care plan with dates, owners, and contact points.
- Complete administrative handoffs and confirm benefits coverage for next steps.
- Connect patient with appropriate psychosocial support resources.
- Book and confirm all required follow-up appointments and send calendar invites to patient.
- Send a one-page care plan and emergency contact sheet to the patient and receiving provider.
- Initiate any required benefits authorizations and update the financial counselor on outstanding items.
- Define Purpose and Scope
- Launch a secure shared channel with clear access controls and patient consent documented.
- Agree on escalation rules, SLAs, and owners for clinical issues and enhancement requests.
- One-sentence Current State
- Provision the shared channel (portal thread or secure messaging) and send access instructions to participants.
- Publish the escalation matrix, SLAs, and submission templates to the channel and clinic intranet.
- Add the case to the monthly feedback report and schedule the first review meeting.
- One-sentence Financial Current State
- Finalize and document the patient's financial reconciliation and any refunds or credits.
- Confirm insurance/benefit outcomes and next administrative steps (appeals or re-submissions).
- Agree on contingency financing options for the patient if additional cycles are pursued.
- Issue final invoice/credit memo and send to patient with payment instructions.
- Submit any outstanding claims or appeals within agreed timelines and notify patient of status updates.
- Document and circulate any contingency financial agreements (payment plan, package rollover) and obtain signatures.
- Achieve shared, documented determination of outcome status relative to agreed success signals.
- Agree and document a clear, patient-approved clinical next step with owners and timeline.
- Ensure patient understands consequences (clinical, emotional, financial) and provides informed consent for the plan.
- Capture any urgent needs (e.g., early pregnancy monitoring or emergency escalation) and assign responsibility.
- Produce a one-page Outcome Summary comparing results to success signals and save to shared care plan.
- Schedule agreed follow-up appointments or referrals and confirm dates with the patient within 48 hours.
- Document patient consent and chosen plan in the medical record and send a patient-facing care summary.
- Open a benefits/financial follow-up if plan has additional costs and notify financial counselor.
- Case Snapshot (Current State)
- Identify root causes and separate patient-specific vs systemic issues.
- Define 2–4 actionable improvements with owners and measurable outcomes.
- Presentation of Clinical Outcomes
- Access, Privacy & Consent
- Follow-up Clinical Plan
- Timeline & Data Review
- Claims & Coverage Status
- Feedback vs Escalation Paths
- Consequence Assessment
- Administrative Handoff & Scheduling
- Patient Liability & Refunds/Credits
- Consequence & Impact Analysis
- Benefits & Coverage Clarification
- Channel Mechanics & Tools
- Contingency Financing Options
- Gap Analysis vs Agreed Success Signals
- Root Cause Identification
- Sign-offs & Documentation
- Psychosocial Support & Resources
- Improvement Options & Prioritization
- Options & Recommendation
- Reporting Cadence
- Patient Confirmation & Consent
- Confirm Communications Plan
- Decide Owners, Timeline, and Measurement