Hospital & Health System Sales
Regulated development and commercialization journeys where clinical, quality, and market access align.
Inside this journey
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Customer Discovery
Align on desired clinical and financial outcomes, current supply constraints (shortages, fill rates, off‑contract purchases), stakeholders, and success metrics.
Discovery Questions
Quick Snapshot: Tell Us What's Top of Mind
- In one sentence, how would you describe the current state of your supply chain and purchasing operations?
- Which of these best captures your immediate priority right now?
- Who on your team is most frustrated today — inventory, pharmacy, procurement, clinical leadership, or finance? Tell us which and why.
- What feels most urgent when you think about the next 90 days: availability, contract savings, regulatory risk, or operational stability?
- If you had to name one number that matters most today (e.g., fill rate, % on‑contract spend, days‑on‑hand), what is it and why?
If You Had to Pick a Single Uncomfortable Truth…
- What’s the one supply or contracting problem you secretly think is worse than leadership knows?
- How often does that problem produce a measurable clinical or operational disruption?
- When that disruption happens, which of these consequences is most likely to follow?
- Tell us about a recent example where this issue cost time, money, or clinical confidence — what happened and what was the outcome?
- How long have you been tolerating this gap before it felt worth trying a new approach?
When Shortages Strike, Who Bears the Heat?
- When a shortage hits, who in your organization is immediately forced to find alternatives — pharmacy, clinicians, materials, or sourcing?
- How predictable are your shortage events — are they seasonal, supplier‑specific, or seemingly random?
- When you switch to alternatives during shortages, which of these is the most frequent barrier?
- What processes or external partners have you tried to minimize shortages, and what worked or failed?
- How would you describe the emotional toll on teams when shortages recur — frustrated, resigned, firefighting, or energized to fix it?
Where Contract Savings Slip Through the Cracks
- If I told you 5–10% of your spend is routinely off‑contract, would that surprise you or feel expected?
- Which of these are the top root causes of off‑contract purchases in your system?
- How do you currently detect off‑contract buys — periodic audits, real‑time alerts, vendor reports, or not at all?
- Describe a recent example of contract leakage: which category, why it happened, and how much it cost (approximate)?
- If you could eliminate one driver of leakage tomorrow, which would unlock the most savings and why?
Cost Versus Care — When Choices Collide
- How often are clinical preference or physician choice the decisive reason for off‑contract spend or higher‑cost items?
- Who typically makes the final call when a lower‑cost, on‑contract option conflicts with clinician preference?
- What non‑financial factors matter most to clinicians when resisting standardization (efficacy, workflow, habit, training)?
- Share a story where aligning clinical and financial goals succeeded — what changed culturally or procedurally?
- Which KPIs matter most to you for balancing cost and care: fill rate, on‑contract %, days‑on‑hand, stockouts, or clinical outcomes?
Data That Actually Helps — or Just Creates More Work?
- If the data you have today could speak frankly, what would it confess about visibility and trust?
- Which systems feed your supply and contract data today (ERP, EHR, GPO portal, WMS, spreadsheets)?
- How timely is the data you need to act — real‑time, same day, weekly, monthly, or worse?
- What analysis or report today would change a decision if you trusted it — for example, supplier fulfillment risk score, bottom‑up contract leakage, or clinician utilization heatmap?
- What integrations or data feeds are blockers for you (e.g., EHR order mapping, PO/AP sync, GPO contract feed)?
If Tomorrow You Could Snap Your Fingers…
- Imagine a future where product availability, contract compliance, and clinician adoption are all predictable — what would that day look like for your team?
- What three measurable outcomes would prove success to you (pick up to three)?
- How quickly would you expect to see meaningful financial impact after a well‑executed deployment — 3 months, 6 months, 12 months, or longer?
- What governance cadence would make you comfortable that improvements are sustainable — weekly ops, monthly exec, quarterly reviews?
- What would make you confident to move from pilot to enterprise roll‑out (clear ROI, clinician adoption rate, SLA performance, or executive sponsorship)?
What Would Make Us Partners, Not Vendors?
- What would make you describe a distribution partner as a genuine strategic partner rather than just a supplier?
- Who are the decision‑makers and influencers who must be aligned to move forward (title/role list)?
- What procurement or contracting constraints should we know about (budget windows, approval thresholds, GPO requirements)?
- Which of these pilot scopes would be most helpful to prove value quickly?
- What is your ideal decision timeline and any immovable dates we should plan around (fiscal year, contract renewals, executive reviews)?
- What would we need to show in a short executive summary to get an immediate yes from your leadership?
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Solution Experience
Use the customer’s real scenarios (shortage events, contract leakage, physician preference items) to confirm how distribution, analytics, and consulting deliver the agreed outcomes.
Experience Meetings
- Scenario Intake & Current State Validation
- Consequence Quantification & Prioritization Workshop
- Live Distribution & Inventory Proof
- Analytics & Consulting Proof: Contract Compliance and Preference Optimization
- Executive Validation & Commitment to Pilot
- Agree on a prioritized set of interventions with target KPI lifts and projected savings.
- Seller to deliver detailed model outputs (spreadsheet and summary slide) for selected scenarios within 3 business days.
- Customer to confirm or correct any assumption flags in the model and return feedback within 5 business days.
- Both parties to finalize scenario list and schedule live experience dates.
- One-sentence Future State for Distribution
- Demonstrate measurable improvement in fill rate and reduction in emergency sourcing for the tested shortage scenarios.
- Obtain customer confirmation that the simulated outcome matches their definition of 'better' in operational terms.
- Agree required SLA changes, exceptions, and owners to achieve the proven outcome in production.
- Seller to deliver simulation output files and a short findings memo tying metrics back to customer impact.
- Customer to validate simulation assumptions against frontline operations and return any corrections.
- Operations teams to draft SLA amendments for the tested flows for review in the next meeting.
- One-sentence Future State for Analytics Outcomes
- Prove analytics can reliably identify and quantify contract leakage and non-standard preference usage.
- Introductions and Meeting Objectives
- Define acceptance criteria and pilot scope for the analytics-driven interventions.
- Seller to provide dashboard exports, drill-down worksheets, and a one-page savings projection for the proposed interventions.
- Customer to nominate clinical and procurement owners for the pilot and confirm governance cadence.
- Both parties to finalize pilot KPIs and data collection requirements ahead of pilot kickoff.
- Executive Summary of Findings
- Obtain executive sign-off to proceed to the pilot defined by the agreed scope and KPIs.
- Confirm executive sponsors, budget owner, and governance cadence for the pilot.
- Capture any outstanding commercial or operational items required before go/no-go.
- Customer to provide formal pilot approval and assign executive sponsor and budget owner.
- Seller to produce a pilot Statement of Work including success criteria, timeline, and resourcing within 3 business days.
- Both parties to schedule the pilot kickoff meeting and agree on the first 30-day milestones.
- Produce one clear, one-sentence current-state summary for each scenario.
- Agree and catalog the datasets and evidence sources required to quantify consequence.
- Identify immediate gaps in evidence that must be closed before modeling.
- Customer to upload transaction-level spend, recent shortage incident reports, inventory snapshots, and list of physician-preference SKUs.
- Seller to map received data to required fields and confirm any missing elements within 48 hours.
- Both parties to agree on confidentiality and data access arrangements for analysis.
- Recap Validated Current States
- Agree quantified baseline metrics for each scenario (dollars, fill rate, days-on-hand, incident counts).
- Select prioritized scenarios to include in the Solution Experience based on impact and feasibility.
- Validate modeling assumptions and document any changes required before the live proof.
- Simulation Setup & Assumptions Review
- Data Quality Sanity Check
- One-sentence Current State Statements
- KPI Targets and Acceptance Criteria
- Model Overview & Assumptions
- Pilot Scope, Timeline, and Dependencies
- Shortage Event Walkthrough
- Live Simulation: Shortage Event Handling
- Live Dashboard Drill: Contract Leakage
- Financial Impact Modeling
- Operational and Clinical Consequence Modeling
- Inventory Rebalancing & Days-on-Hand Proof
- Intervention Simulation: Contracts & Alerts
- Decision and Commitments
- Contract Leakage Walkthrough
- Customer Validation Checkpoints
- Physician Preference Items Walkthrough
- Sensitivity & Risk Discussion
- Physician Preference Optimization Playbook
- Operational SLA and Exception Flow Discussion
- Validation and Pilot Design
- Data Integrity & Sources Check
- Prioritization and Pilot Candidate Selection
- Agree Next Steps and Pre-work for Quantification
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Solution Scope
Define included services, modules, responsibilities, KPIs (fill rate, on‑contract spend, days‑on‑hand), integrations, and delivery SLAs.
Scope Configuration
- Next-day national pharmaceutical and supply distribution
- EDI/ERP automated ordering integration
- Enforce GPO and contracted pricing on orders
- Vendor-managed inventory (VMI) replenishment at hospital sites
- Consignment inventory stocking and on-site replenishment
- Alternate sourcing and fulfillment for drug shortages
- Cold-chain storage and temperature-controlled delivery
- Assemble and deliver procedure kits and sterile trays
- Deliver and install pharmacy automation equipment
- Just-in-time deliveries to ORs and procedural areas
- Handle returns, recalls, and reverse logistics
- Deliver spend visibility and utilization benchmarking reports
- Integrate GPO contracts into customer invoicing
Scope Questions
Next-day national pharmaceutical and supply distribution
- Which locations require next-day delivery service?
- What is the required daily cut-off time for next-day orders?
- Are controlled substances, hazardous materials, or special handling SKUs included in next-day coverage?
- Estimate average daily order volume (lines or cases) that will use next-day distribution.
- Are there restricted access or after-hours delivery requirements (e.g., security desk, bedside)?
- What on-time delivery SLA do you require for next-day shipments?
EDI/ERP automated ordering integration
- Which ERP/eProcurement or EHR systems must be integrated?
- Which integration methods are acceptable?
- Which transaction types must be supported (select all required)?
- Do you have existing data mappings, product catalogs, or vendor catalogs to import for integration?
- Estimated monthly transaction volume for automated ordering (orders/transactions per month).
- Which internal teams will own testing, UAT and final sign-off for integrations?
Enforce GPO and contracted pricing on orders
- Do you require SKU-level contract price enforcement at order entry?
- Is GPO membership and contract ID consistent across all sites?
- How should off-contract purchases be handled at order time?
- How frequently must contract prices and terms be refreshed in the system?
- Do you require retroactive invoice reconciliation and recovery for contract non-compliance?
- Who will provide master price lists, contract exceptions, and maintaining overrides?
Vendor-managed inventory (VMI) replenishment at hospital sites
- Which site types are candidates for VMI?
- Which replenishment model do you prefer for VMI?
- Is real-time inventory visibility required (system integration or device-level scanning)?
- Who will be responsible for physical inventory counts and cyclical audits?
- What target fill rate and stock availability do you expect for VMI-managed items?
- Do you require vendor-supplied physical fixtures, lockers, or on-site cabinet installations for VMI?
- Are there SKU exclusions (e.g., controlled substances) from VMI?
Consignment inventory stocking and on-site replenishment
- Which product categories do you want managed on consignment?
- What consignment ownership model do you prefer?
- How should usage confirmations be captured for invoicing (select all that apply)?
- What storage, security, and environmental controls are required for consignment items?
- What financial reporting cadence and visibility do you need for consignment inventory?
- Do you require periodic vendor audit and reconciliation visits for consignment?
Alternate sourcing and fulfillment for drug shortages
- Do you require a dedicated shortage response and escalation team?
- Which therapeutic categories are highest priority during shortages?
- Which alternate sourcing strategies are acceptable to you?
- What lead-time tolerance is acceptable for alternate sourced items?
- Are clinical or pharmacy approvals required before substitutions are fulfilled?
- What documentation traceability is required for alternate-sourced product (e.g., COA, supplier certification)?
Cold-chain storage and temperature-controlled delivery
- Which SKUs or product classes require temperature-controlled handling?
- What temperature ranges and tolerances must be supported?
- Do you require continuous temperature monitoring and signed temperature excursion reports for each shipment?
- Is IQ/OQ/PQ validation documentation required for cold-chain storage equipment?
- Are there restricted receiving windows or special receiving instructions for cold-chain deliveries?
- Who should own incident response for temperature excursions (vendor, customer, shared)?
Assemble and deliver procedure kits and sterile trays
- Which procedure types should be supported with assembled kits?
- Are kits standardized or configured case-by-case?
- Who is responsible for sterilization and documentation (vendor, customer, third-party)?
- What are the required lead-times for kit assembly and delivery to the procedural area?
- Do kits require barcode/UDI labeling and integration to your tracking system?
- Who will manage sterile storage, shelf-life tracking, and expiration notifications?
Deliver and install pharmacy automation equipment
- Which types of automation equipment are in scope for delivery and installation?
- Do you require site surveys, power, HVAC and utility readiness assessments prior to installation?
- Is IT integration with pharmacy systems (e.g., ADC, medication management) required as part of install?
- Who will own equipment validation, acceptance testing and go/no-go signoff?
- What training model do you prefer for staff competency (select all)?
- Do you require ongoing maintenance contracts and uptime SLAs for installed equipment?
Just-in-time deliveries to ORs and procedural areas
- Which ORs or procedural suites require JIT delivery coverage?
- What delivery cadence and maximum lead-time do you require for JIT requests?
- Are there sterile environment handoff and access protocols we must follow?
- Do you require real-time tracking and ETAs visible to OR staff?
- Who authorizes last-minute additions or substitutions in the OR (role names)?
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Mutual Commit
Agree commercial terms, SLAs, acceptance criteria, governance cadence, and operational dependencies required for go‑live.
Agreement Modules
- Non-Disclosure Agreement (NDA)
- Master Services Agreement (MSA)
- Statement of Work (SOW)
- Service Level Agreement (SLA)
- Commercial Terms & Pricing Schedule
- Acceptance Criteria & Go‑Live Sign‑off
- Governance & Escalation Plan
- Integration & Data Exchange Annex
- Inventory Transfer & Ownership Agreement
- Operational Dependencies & Readiness Checklist
- Regulatory & Compliance Addendum
- Change Order & Scope Management
- Insurance, Indemnity & Liability Terms
- Termination, Transition & Exit Plan
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Deployment
Sequence integrations, onboarding, training, inventory transfers, and cutover tasks with clear owners and milestone checks.
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Success
Validate outcomes against agreed KPIs, document lessons learned, and maintain a shared channel for issues and enhancement requests.
Success Reviews
- KPI Validation & Outcomes Review
- Lessons Learned & Continuous Improvement Retrospective
- Issue Triage & Enhancement Governance
- Executive Scorecard Review & Renewal/Expansion Decision
- Runbook Handoff & BAU Enablement
Issues & Enhancements
- Update issue tracker with confirmed owners, remediation steps, and SLA deadlines for top items.
- Agree remediation owners, timelines, and criteria for any non‑conforming KPIs.
- Establish ongoing reporting cadence and escalation path for SLA/KPI drift.
- Produce a consolidated KPI validation report (dashboard + raw data) and distribute to stakeholders within 3 business days.
- Document remediation plan for each open KPI with owner, actions, and target completion dates.
- Schedule recurring KPI review cadence (weekly or monthly) and invite required operational owners.
- Recap Objectives and Outcomes
- Produce a validated lessons‑learned record capturing what to keep, stop, and start.
- Agree a prioritized improvement backlog with owners and timelines.
- Ensure clinical, supply chain, and finance impacts are explicitly captured for each improvement.
- Create and share a formal lessons learned document including root causes and proposed fixes.
- Populate prioritized improvements into the enhancement backlog with owners and target dates.
- Assign resource commitments for high‑impact, low‑effort items to prevent regression.
- Review Open Issue Register
- Resolve or set clear remediation plans for top operational issues.
- Agree prioritization and timelines for enhancement requests with defined acceptance criteria.
- Establish SLAs and escalation paths for operational incidents and enhancement delivery.
- Runbook Walkthrough
- Add prioritized enhancements to the delivery roadmap with acceptance criteria.
- Confirm and provision the shared communication channel and notification rules.
- Executive Summary of Outcomes
- Secure an executive decision on renewal, expansion, or transition.
- Align on commercial and governance commitments required to execute the decision.
- Confirm prioritized strategic opportunities for additional value capture.
- Draft and circulate the renewal/expansion proposal with commercial terms and SLAs within 5 business days.
- If approved, schedule kickoff for expansion workstreams and update governance cadences.
- If transitioning, agree and publish an offboarding plan with timelines and responsibilities.
- Ensure BAU teams have documented runbooks, training, and access required to operate independently.
- Confirm owners and escalation paths to maintain SLA/KPI performance.
- Establish criteria and date for formal BAU acceptance and stage closeout.
- Distribute final runbooks, training materials, and knowledge base links to BAU stakeholders.
- Provision dashboard and report access to designated BAU users and validate logins.
- Capture BAU acceptance signatures and publish the stage closeout summary.
- Opening & Objectives
- Formally validate which KPIs meet acceptance criteria and which do not.
- Quantify operational and financial consequences associated with KPI gaps.
- Roles, Responsibilities & Escalations
- Wins — What Worked
- One‑Sentence Current State
- Financial Impact & ROI
- Triage Top 3 Impact Items
- Training Completion & Materials
- Gaps & Root Cause Analysis
- Operational Risk & Mitigation Status
- KPI Review: Baseline vs. Actual
- Enhancement Requests & Prioritization
- Consequence & Financial Impact
- Prioritize Improvements (Impact vs Effort)
- Opportunity: Expansion or Optimization Options
- Monitoring, Dashboards & Alerts Access
- SLA, Escalation & Acceptance Criteria
- Evidence Drilldowns (Proof)
- Action Planning & Ownership
- Communication Channel & Reporting
- Decision & Commitments
- Operational Acceptance & Closeout Criteria
- Q&A and Handoff Signatures
- Next Steps & Timeline
- Force Validation & Sign‑off
- Document Sharing & Follow‑up