Foodservice Distribution
Safety, traceability, and partner coordination across supply networks.
Inside this journey
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Customer Discovery
Align stakeholders (chef, F&B director, procurement, owner), capture current supply failures, emergency purchase behaviors, and the decision criteria tied to a 60-day top-50 cost comparison.
Discovery Questions
A Quick Look at Your Kitchen Right Now
- Who are the people we should involve in this conversation (role and name if known)?
- How many covers or meals do you serve on a typical day and how does that change by season?
- Which of these best describes your current supplier mix?
- How do you currently measure food cost performance (systems, cadence, and who reviews it)?
- What would you say is the single most time-consuming task related to receiving and reconciling deliveries?
When Deliveries Break, What Really Happens?
- How often in the last 60 days have you received partial or missing deliveries that forced an emergency purchase?
- Tell me about the last time an emergency purchase changed a menu or cost—what item, where did you buy it, and how did it affect service or cost?
- Which product categories trigger emergency purchases most often?
- When you need to buy emergency items, what channels do you use and why (speed, availability, price)?
- How does your team typically feel when those emergency purchases are required—frustrated, resigned, defensive with owners—what’s the emotional impact?
Is Cost the Real Problem—or the Symptom?
- If your current food cost is above target, how much of that gap do you attribute to higher prices vs. supply failures and emergency buys?
- Which top-50 items would you expect to drive the biggest change in a 60-day cost comparison (list categories or specific SKUs)?
- How important is consistency of protein cuts and produce appearance versus day-one price savings?
- Walk me through a recent invoice or vendor order where price looked good but something else cost you—was it substitutions, wrong quantities, or hidden fees?
- When you think about the 60-day top-50 comparison your owner expects, what counts as a win beyond pure dollar savings (e.g., fewer emergency buys, better plate yield)?
What Would Losing Menu Quality Cost You?
- How would you react if a new distributor’s protein cuts or produce quality caused even a small decline in your signature dish?
- Which menu items are non-negotiable in terms of cut, trim, or appearance—if those changed, would you pause the trial?
- How do you currently validate incoming protein and produce quality—temperature logs, yield tests, chef taste checks, photos?
- Tell me about a time when a substitution saved cost but caused a customer/guest complaint—what happened and how was it resolved?
- What level of substitution policy would feel acceptable during a short trial (e.g., notify first, no substitutions for top 10 SKUs, automatic substitutions allowed)?
Are You Getting the Full Picture from Your Vendors?
- How transparent is your current distributor about fill rates, out-of-stocks, and expected delivery issues?
- Have you ever received proactive communications about substitutions, shortages, or pricing changes before they impacted an order? If yes, how helpful were they?
- What reporting or dashboards would make you feel informed every morning about risk to your top-50 items?
- If you had a culinary specialist or rep walking the kitchen weekly, what specific things would you want them to look for and measure?
- How would you prefer to see trial performance communicated—daily texts for exceptions, weekly scorecards, joint review meetings, or another cadence?
If We Could Rebuild Your Supplier Setup, What Would It Look Like?
- Imagine a 60-day test that actually reduced your emergency buys—what would need to change on day one for you to relax?
- What level of catalog coverage do you need from one supplier to feel comfortable consolidating (percent of spend, categories covered)?
- Would you accept a phased transition (start with proteins/produce then move to pantry/supplies)? If so, which categories should come first?
- How would you like to document agreed trial boundaries and acceptance criteria so there's no misunderstanding later?
- What internal approvals or sign-offs will be needed to start a trial (who signs the scope, who signs off on final comparison)?
What Would a Fair 60-Day Comparison Require?
- If we ran a 60-day top-50 comparison, what metrics would you require for success beyond price (choose all that apply)?
- What minimum fill-rate would you accept during the trial before pausing or escalating?
- How should we treat substitutions when calculating the comparison—count them as failures, allow pre-approved subs, or measure chef-acceptance?
- What penalties or remediation would make you feel protected if agreed SLAs were missed during the trial?
- Who on your team will be responsible for daily verification (checking delivery, photographing quality, logging substitutions) during the trial?
What’s Holding You Back from Switching Right Now?
- What is your biggest fear about switching distributors mid-season?
- How long would you tolerate a short dip in service quality if the long-term cost and reliability were demonstrably better?
- What previous supplier switches taught you the most about risks and how they should be managed?
- If we promise faster consolidation of deliveries and fewer invoices, what operational support would you need from us to make that transition smooth?
- What would make you say 'yes' to a trial this week instead of waiting for a quieter season?
Agreeing Next Steps: What Would Make This Easy?
- How soon could you commit to a scoped 60-day pilot if the terms match your acceptance criteria?
- What information do you need from us before you can sign off on a trial (price list, fill-rate guarantees, product samples, references)?
- Who needs to be present for the initial kitchen walk and menu-profitability review?
- What would be the ideal cadence for check-ins during a 60-day trial (daily exceptions + weekly summary, bi-weekly onsite, end-of-trial deep dive)?
- Before we leave this conversation, what’s one outcome from a successful trial that would make you—and the owner—decisively prefer our service?
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Solution Experience
Deliver a kitchen-centered experience: a menu-profitability review and onsite walkthrough with a culinary specialist to surface substitutions, portioning, and private-label opportunities and define the 60-day trial metrics.
Experience Meetings
- Pre-Walkthrough Data Alignment (Remote)
- Onsite Kitchen Profitability Review & Walkthrough
- Operational Trial Planning & SOP Alignment
- Trial Measurement & Decision Gate Alignment
- Schedule and confirm onsite walkthrough date and attendee list.
- Identify any operational constraints (storage, prep steps, packaging) that would prevent adoption and plan mitigations.
- Produce a mutually approved set of sample approvals for private-label or alternate SKUs.
- Seller to deliver a proposed order guide mapping and SKU substitutions with per-item expected cost delta for the agreed pilot SKUs.
- Customer chef to sign off (or annotate) accepted private-label/sample SKUs and list any quality non-starters.
- Seller to produce a draft measurement matrix showing data sources and formulas for each trial metric (price, fill-rate, quality acceptance).
- Operations to note storage/packaging constraints and propose any short-term accommodations required during trial.
- Review Agreed Pilot Scope and Metrics
- Establish a concrete operational playbook for the 60-day pilot with clear SOPs for receiving, substitution handling, and credits.
- Configure the order-guide and catalog to reflect chef-approved SKUs and substitutions to avoid order mistakes during the trial.
- Assign accountable owners and escalation paths to resolve issues fast and measure adherence to SLAs.
- Set a monitoring cadence and reporting format so that trial progress is objectively tracked and reviewed.
- Seller ops to publish a trial-specific order guide with locked product mappings and substitution rules.
- Customer to designate receiving staff and sign-off authority plus provide staff availability for a 60-day monitoring window.
- Seller to configure and share a trial dashboard showing weekly fill-rate, order accuracy, per-item price comparisons, and quality exceptions.
- Both parties to agree and document the credit/substitution resolution SLA for the pilot period.
- Restate Future State & Proof Statement
- Lock the measurement framework so outcomes are indisputable and acceptable to both sides.
- Agree explicit numeric thresholds and remediation/renewal decision rules before the trial begins.
- Schedule and staff the midpoint and final review meetings to ensure decision-makers are present.
- Seller to deliver the final measurement matrix and a sample 60-day comparison report template.
- Both parties to sign the trial measurement and decision rule document (or confirm via email) prior to trial start.
- Schedule 30-day checkpoint and 60-day final review on shared calendars and assign presenters and data owners.
- Achieve a one-sentence, signed-off description of the current state that will drive the onsite review.
- Make the operational and financial consequence explicit and quantified for use during the Solution Experience.
- Confirm all pre-work artifacts (top-50 list, invoices, forecasts) and set deadlines so the onsite session can be investigative and evidence-based.
- Lock in onsite attendees and logistics to ensure decision-makers are present.
- Customer to upload top-50 items with 60-day spend and current vendor price data.
- Customer to provide last 60 days of invoices and a list of recent emergency cash-and-carry purchases with dates and reasons.
- Seller to prepare initial hypothesis of substitutions, private-label opportunities, and a suggested trial metric template to bring onsite.
- Introductions & Objectives
- Restate Current State, Consequence, and Future State
- Prove substitution and portioning opportunities with chef validation rather than theory.
- Agree and record the set of pilot SKUs and the explicit 60-day success metrics and numeric thresholds.
- Confirm Current State (One Sentence)
- Catalog & Order-Guide Configuration
- Kitchen Walkthrough (Receiving, Storage, Line)
- Measurement Matrix Walkthrough
- Top-50 SKU Mapping to Menu Items
- Numeric Acceptance Thresholds & Decision Rules
- Delivery Cadence, Cutoffs, and Receiving SOP
- Quantify Consequence
- Substitution & Credit Policy for Pilot
- Define Future State Hypothesis
- Substitution & Portioning Workshop (Live Scenarios)
- Midpoint (30-day) Check & Remediation Paths
- Sign-Off & Calendarization
- Pre-Work & Data Requirements
- Roles, Escalation Paths, and Training
- Private-Label & Equivalent Tasting/Inspection
- Logistics & Attendees
- Define 60-Day Trial Metrics & Acceptance Criteria
- Reporting & Monitoring Plan
- Close & Next Steps
- Agree Trial Boundaries and Pilot SKUs
- Document Decisions & Immediate Next Steps
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Solution Scope
Define catalog coverage, top-50 benchmark items, trial boundaries, delivery cadence, order-guide configuration, acceptance criteria, and assignment of responsibilities.
Scope Configuration
- Next-Day Multi-Temperature Delivery
- 97% Fill-Rate Pick, Pack, Fulfillment
- Chef-Specified Protein Fabrication
- Hand-Selected Produce Pack-Outs
- Private-Label Product Fulfillment
- Consolidate Multi-Vendor Orders into One Shipment
- Same-Day Emergency Replacement Fulfillment
- Portion-Control Vacuum Sealing & Case Packing
- HACCP Traceability Documentation per Shipment
- Onsite Offload and Pallet Staging
- EDI/CSV Line-Item Electronic Invoicing
- Returns, Credits, and Shelf-Life Pick-Up
Scope Questions
Next-Day Multi-Temperature Delivery
- Do you require guaranteed next-day delivery for all orders or specific categories?
- Which temperature streams do you need on your routes?
- What are your preferred delivery days and windows (e.g., mornings, evenings)?
- What is the maximum acceptable lead time for reorder-to-delivery?
- Do you require temperature-verified offload (e.g., handoff temp readings) at delivery?
- Are there site access or scheduling constraints we should plan for (dock hours, gated facility)?
97% Fill-Rate Pick, Pack, Fulfillment
- Is a 97% fill-rate a contractual requirement or a target goal for the trial?
- Which product groups are highest priority to achieve the 97% fill rate?
- What substitution policy should be applied when items are out of stock?
- What notification timeframe do you require for anticipated fill failures?
- Do you require backorder tracking, recovery plan, and reporting for missed items?
- Over what measurement window should fill-rate be reported (for acceptance and SLA review)?
Chef-Specified Protein Fabrication
- Do you require chef-specified fabrication (custom cuts, trim levels, portioning)?
- Which protein categories should be included in fabrication services?
- Please specify cut, trim, and yield tolerances or attach your specs (e.g., portion weight, fat cap).
- What packaging do you prefer for fabricated proteins (vacuum-sealed, case-packed, portioned trays)?
- What are your minimum order quantities and acceptable lead times for fabricated orders?
- Do you require HACCP or lot-level documentation for fabricated protein lots?
Hand-Selected Produce Pack-Outs
- Do you require hand-selected produce pack-outs for quality-sensitive items?
- Which produce items need hand selection (e.g., herbs, leafy greens, specialty fruit)?
- What specific quality standards should selectors meet (ripeness, size, color, Brix, blemish tolerance)?
- Do you require photographic confirmation or live QC notes with delivery for pack-outs?
- What substitution or downgrade policy is acceptable for produce when ideal pack-out specs can't be met?
- Do you require FIFO labeling, shelf-life dating, or rotation guidance on packed produce?
Private-Label Product Fulfillment
- Do you plan to include private-label SKUs in the trial or rollout?
- Which categories do you intend to convert to private label (e.g., pantry, disposables, sauces)?
- What are your minimum packaging, labeling, and brand guidelines for private-label items?
- Do you require product testing, shelf-life validation, or ingredient spec approvals prior to fulfillment?
- What are expected monthly volumes per private-label SKU (to plan production and inventory)?
- Do you require segregated storage, special handling, or labeling for private-label inventory?
Consolidate Multi-Vendor Orders into One Shipment
- Do you want consolidation of all current vendors into a single shipment or phased by category?
- Please list the incumbent vendors/categories you currently receive deliveries from and want to consolidate.
- What consolidation frequency do you prefer (daily, 2-3x/week, weekly)?
- Do you require itemized vendor-level pricing or aggregated pricing on consolidated invoices?
- Are there supplier-origin, traceability, or contract restrictions that prevent consolidation for certain SKUs?
- Would you like a phased transition plan with milestones for vendor consolidation?
Same-Day Emergency Replacement Fulfillment
- Is same-day emergency replacement required during business hours, after hours, or both?
- What is your cutoff time for same-day emergency requests?
- Which categories should be eligible for same-day emergency fulfillment (proteins, produce, dairy, supplies)?
- What fee structure is acceptable for emergency fulfillment (included, flat fee, per-item surcharge)?
- Do you require proof of delivery (photo, signature) and inventory adjustment notes for emergency replacements?
- Estimate the frequency of emergency replacements you expect (weekly/monthly/rarely).
Portion-Control Vacuum Sealing & Case Packing
- Do you require portion-controlled vacuum sealing and case packing for proteins or other SKUs?
- What target portion sizes and acceptable weight tolerances do you require?
- What packaging materials and labeling requirements must be met (nutrition/weight/allergen labels)?
- Do you require weight verification or nutrition panel validation per portion?
- Are barcodes or serialized labels required for traceability on portioned units?
- What lead times and batch frequencies are acceptable for portion-controlled runs?
HACCP Traceability Documentation per Shipment
- Do you require HACCP and lot-level traceability documentation for every shipment or select SKUs?
- Which documents are required with deliveries (COA, lot numbers, temp logs, supplier certificates)?
- Do you require electronic delivery of HACCP docs integrated into your systems (PDF/EDI portal)?
- What retention period do you require for traceability records?
- Who on your team will accept, review, and store HACCP documentation (role/title)?
- Do you need automated alerts for traceability issues (e.g., temp excursions, missing docs)?
Onsite Offload and Pallet Staging
- Do you require drivers to offload and stage pallets onsite or is dock delivery sufficient?
- Average and peak pallet counts per delivery?
- Describe any site constraints (no dock, stairs, elevator limits, narrow corridors).
- Do you require time-restricted staging (kitchen-side placement) or just staging in a receiving area?
- Do you require driver sign-off, photos, or digital confirmation when offload and staging is complete?
- Are special equipment needs required (liftgate, pallet jack, tailgate) at your site?
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Mutual Commit
Agree trial terms, pricing guarantees, fill-rate SLAs, substitution policies, acceptance metrics for the 60-day comparison, and renewal/price-protection clauses.
Agreement Modules
- Statement of Work (SOW)
- Trial Terms & Acceptance Criteria
- Pricing Guarantee & Price Protection
- Fill-Rate Service Level Agreement (SLA)
- Substitution & Product Quality Policy
- Delivery Schedule & Logistics Agreement
- Order Guide & Catalog Coverage Signoff
- Quality Acceptance & Rejection Process
- Billing, Payment & Invoicing Terms
- Responsibilities & RACI Matrix
- Implementation & Onboarding Plan
- Change Order & Amendment Process
- Renewal, Transition & Post-Trial Commitment
- Termination & Escalation Terms
- Authorized Signatures & Final Authorization
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Deployment
Execute account setup, product catalog mapping, phased category transitions, delivery schedule implementation, rep and culinary specialist onboarding, and trial monitoring tasks.
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Success
Validate 60-day outcomes against agreed acceptance criteria, finalize full transition or remediation plan, and maintain a joint channel for issues and enhancements.
Success Reviews
- 60-Day Outcomes Review & Decision
- Culinary Quality Validation (Chef + Culinary Specialist)
- Operations & Logistics Handoff
- Commercial & Contract Finalization
- Ongoing Success Cadence & Continuous Improvement Kickoff
Issues & Enhancements
- Obtain agreement on signature owners and contract effective date.
- If remediation required, create a remediation plan listing root causes, corrective actions, owners, and a verification timeline.
- Share consolidated 60-day evidence package with stakeholders and file into the account record.
- Opening & Purpose
- Obtain explicit chef validation for benchmark items that meet culinary standards.
- Identify and document specific items that fail culinary acceptance and require remediation.
- Finalize item-level quality acceptance metrics to be added to the acceptance record.
- Culinary specialist to source alternate cuts or suppliers for failed items and deliver replacement samples within agreed timeline.
- Create an item-level acceptance table (photos, yield targets, allowable substitutions) and add to the account order guide.
- If systemic, open supplier quality escalation with legal/quality team and target corrective action dates.
- Opening & Operational Objectives
- Confirm operational readiness for full transition or targeted remediation execution.
- Establish clear delivery cadence, order guide configuration, and returns process.
- Assign operational owners and training schedule to eliminate handoff gaps.
- Publish a final delivery schedule and order-guide export to customer and operations teams.
- Set up SLA monitoring dashboard (fill-rate, OTIF, credits) and hand over access to customer and ops owners.
- Schedule rep and culinary onboarding sessions and create a quick-reference ops playbook.
- Opening & Commercial Objectives
- Secure commercial agreement (pricing, SLAs, renewals) that reflects trial outcomes.
- Define remedies and escalation mechanics tied to SLA failures post-transition.
- Opening & Objectives
- Legal to prepare final contract reflecting agreed terms and circulate for signature.
- Finance to validate billing setup and any credit/adjustment mechanics required.
- Schedule contract signing and confirm effective date for full transition or remediation period start.
- Opening & Purpose
- Establish a durable governance model and communication channel for ongoing issue resolution.
- Agree on the KPI dashboard and monitoring cadence to detect regressions early.
- Create an initial continuous improvement backlog with owners and timelines.
- Set up the shared communication channel (invite list, channel rules, response SLAs).
- Build and share the KPI dashboard and grant access to stakeholders.
- Schedule the first 30/60/90 review meetings and circulate agenda templates.
- Publish the continuous improvement backlog with owners, priorities, and target completion dates.
- Determine whether the 60-day acceptance criteria are met for full transition.
- If criteria are not met, agree on a clear remediation plan with owners and timelines.
- Assign owners and dates for next actions needed to finalize transition or continue trial.
- Ensure both parties have the same factual record of the 60-day outcomes.
- Produce a signed decision record (Accept / Remediate / Extend) with owners and dates.
- If accepted, finalize go-live date and full transition checklist (catalog mapping, delivery cadence, billing).
- Current State Logistics Summary
- Chef's Current State Statement
- Current State (one-sentence)
- Review 60-Day Financial Delta
- Define Success Metrics & Dashboard
- Consequence for Menu Operations
- Consequence Summary (one-sentence)
- Communication Channel & Governance
- Consequence for Kitchen Operations
- Proposed Pricing & Price-Protection Terms
- SLA Commitments & Remedies
- Future State Definition (one-sentence)
- Delivery Performance Deep-dive
- Side-by-side Inspection & Tasting
- Issue Triage Playbook & RACI
- Data Walkthrough: Top-50 60-Day Comparison
- Substitution & Private-label Review
- Continuous Improvement Backlog
- Order Guide & System Mapping
- Contract Mechanics & Renewal Cadence
- Cadence & First 30/60/90 Reviews
- Operational Metrics: Fill-rate, OTIF, Order Accuracy