Quick hello — Tell us who you are in this project

• What is your primary role and how are you involved in decisions about site improvements? Options: Property owner / CEO, Property manager, Retail operations manager, CFO / Finance lead, Facilities / Maintenance, Sustainability or Fleet lead, Municipal planner / Public works, Other
• Who else from your organization will be actively involved or needs to sign off on an EV charging decision? Options: Owner / Board, Finance / Procurement, Operations / Facilities, Legal / Risk, Marketing / Leasing, Municipal permitting, Community liaison / HOA, Other
• How quickly would you like a decision made on whether to move forward with chargers at this site? Options: Immediately (within 30 days), Short (30–60 days), Medium (2–4 months), Long (4+ months), Undetermined / Depends on findings
• In one sentence, what is the top objective you want EV charging to deliver for this property or community?

Who Really Holds the Keys — and why that makes or breaks the project

• If this charging project becomes controversial or costly, whose reputation or budget would be most at risk? Options: Property owner, Finance / CFO, Operations / Site Manager, Municipal representative, Retail manager, Other
• Which stakeholders must formally approve commercial terms (revenue share, lease, insurance)? Options: Owner / Board, CFO / Finance, Legal, Property manager, Municipality / Council, Other
• How have past site upgrades been handled—fast and delegated, or requiring lengthy procurement and committee review? Options: Fast / delegated, Moderate / some approvals, Lengthy / formal procurement, Varies by dollar amount
• Are there internal decision blockers you expect (procurement rules, tenant leases, historical covenants)? Tell us what they are and how long they typically add to a timeline.
• Which format will help you most to align stakeholders quickly? Options: Executive one-pager, Full feasibility study, On-site walk and demo, Financial pro-forma, Peer case studies / references

What’s Broken — the inconvenient truths about parking, power, and patterns

• What inconvenient truth about this site would surprise an outside planner and that we should confront up front?
• Which best describes your current electrical service at the site? Options: Residential-style service (<200 A), Commercial 200–600 A, Large commercial 600–1200 A, Substation / pad-mounted transformer on site, I don’t know / need help confirming
• How many parking stalls could realistically be repurposed for chargers without harming your core business? Options: 1–2, 3–5, 6–10, 10+ (ample parking), Unsure / need audit
• Are there known utility constraints, easements, or transformer limitations we should be aware of? Options: Yes — transformer/service limits, Yes — easement or site access issues, Yes — utility timeline constraints, No known constraints, Unsure
• Describe typical site traffic and peak periods that would influence charging demand (days, hours, event drivers).

What Your Visitors Really Want (and how charging should make them feel)

• If a driver could feel one clear emotion when they arrive at your site to charge, which would most support your business goals? Options: Convenient — saves time, Delighted — pleasant surprise, Confident — reliable service, Welcome — inclusive and safe, Indifferent — neutral experience, Frustrated — limited access
• Which user groups do you expect to see most often at this location? Options: Local shoppers, Highway commuters / travelers, Delivery or commercial fleets, Residential commuters, Underserved community residents, Other
• What is the typical dwell time you expect from your users (how long will they stay while charging)? Options: <15 minutes, 15–30 minutes, 30–45 minutes, 45–90 minutes, 90+ minutes, Varies widely / unsure
• Do you expect EV charging to increase on-site spend (food, retail, fuel)? If yes, by approximately how much per charging session? Options: No material increase, <$2 per session, $2–$5 per session, $5–$15 per session, >$15 per session, Unsure
• Are equity, public-access, or municipal accessibility goals part of the reason for adding chargers here? Tell us the priority and any targets. Options: Primary objective, Important but secondary, Not a consideration, Unsure

Money, Risk, and Rewards — how success should pay back

• If forced to choose today, would you prefer predictable lease income or upside tied to usage (revenue share)? Why? Options: Prefer lease (predictable), Prefer revenue share (upside), Prefer hybrid, Need to see numbers first
• Which commercial model would you be most inclined to consider? Options: Fixed lease payment, Percentage revenue share, Co-investment / shared capex, Operator-funded with site incentives, Other
• What monthly revenue or lease amount would you consider a minimum acceptable for this site (or what would justify dedicating parking)? Options: <$250, $250–$1,000, $1,000–$3,000, $3,000–$10,000, >$10,000, Unsure / need pro-forma
• How much capital (if any) would you be willing to contribute toward electrical upgrades? Options: None — operator funds all, Partial contribution (small), Substantial contribution, Willing to co-invest with payback terms, Unsure / need estimate
• How sensitive is your organization to utility demand charges and variable energy costs when forecasting site economics? Options: Very sensitive — critical, Somewhat sensitive, Not highly sensitive, Unsure

What Keeps You Awake — risks, liabilities, and service expectations

• Imagine the worst-case scenario after installation — what outcome would most damage your business or reputation?
• Have you experienced extended equipment downtime or customer complaints from other site systems (e.g., pumps, POS, signage)? Briefly describe what happened.
• What uptime guarantee would make you comfortable (select the minimum acceptable target)? Options: >99.9%, >99%, 98–99%, 95–98%, <95%, No firm target
• Who on your side would handle on-site incidents, customer disputes, and liability coordination? Options: Operations / Site Manager, Property management, Legal / Risk, Retail manager, Municipal services, Other
• Are there insurance, municipality, or tenant lease clauses we need to see or plan around? Options: Yes — insurance requirements, Yes — tenant lease restrictions, Yes — municipality rules, No known clauses, Unsure / need to check

Imagine the Win — the stories and metrics that would prove this worked

• In 12 months, what single headline or metric would make you proud that we went forward together?
• Which of these measurable signals matter most to you when we report back? Options: Sessions per day, Charger utilization (%), Uptime / availability, Net new customer visits, On-site spend attributed to charging, Equity / public access metrics, Other
• What target sessions-per-day or utilization level would you consider a clear success for this site? Options: <5 sessions/day, 5–15, 16–40, 41–100, 100+, Unsure / want forecast
• How often would you like to receive performance reports once live? Options: Weekly, Bi-weekly, Monthly, Quarterly, Ad hoc on request
• Who should be included on the performance distribution list (names, roles or teams)?

Next Steps That Feel Real — what will get us from curiosity to a confident yes

• What would make you comfortable authorizing an initial feasibility study or site walk within 30–60 days?
• Which deliverables would you need to see before approving commercial terms? Options: Feasibility study / load analysis, Preliminary site plan and charger count, Utility upgrade estimate, Financial pro-forma, Draft commercial agreement / lease
• What constraints could realistically prevent starting discovery work in the next 60 days? Options: Budget approvals, Tenant objections, Permitting timelines, Utility scheduling, Internal staffing, None / ready to start
• How do you prefer we communicate during discovery (single point email, weekly call, shared doc) and how often? Options: Single point email (ad hoc), Weekly 30-minute call, Bi-weekly call + shared doc, Project manager + weekly updates, Other
• Would you like to schedule an on-site walk with our engineer as the next step? Options: Yes — schedule within 2 weeks, Yes — schedule within 1 month, Not yet / need internal alignment, No
• Is there anything important we haven't asked that would change how we approach your site?

Getting Comfortable: A Quick Site Snapshot

• What is the precise site name and address (or parcel ID) we should reference?
• What type of property is this (pick the closest match)? Options: Retail shopping center, Convenience store / fuel retail, Municipal lot / on-street, Fleet depot / private fleet, Highway travel plaza, Office park, Mixed-use / other
• Who will represent the host on decisions about this project? Please list role(s) and best contact method.
• What is your internal timeline for deciding to move forward (or a target energization date)? Options: < 1 month, 1–3 months, 3–6 months, 6–12 months, No fixed timeline / exploratory
• What are the primary business goals for adding charging at this site? (Select up to three) Options: Generate incremental revenue, Increase customer dwell & spend, Meet municipal equity goals, Support fleet operations, Improve property ESG, Attract new customers, Reduce tenant churn

What’s Quietly Sabotaging This Site?

• What site limitations have you learned to just live with—things you worry will block a charger project?
• Has anyone attempted EV charging here before? If yes, what happened and why didn’t it succeed? Options: No prior attempts, Previous study but not funded, Permitting denied or delayed, Utility declined service upgrade, Operational/maintenance issues, Other
• Which stakeholders tend to push back most on changes to parking or electrical infrastructure, and what’s their main concern? Options: Property owner/asset manager, Retail tenants, Operations/facilities, Local permitting authority, Finance team, Community/residents, Other
• Tell us about any painful past surprises on this property—unexpected costs, hidden utilities, tenant objections, or scheduling nightmares.
• If we could solve one ongoing operational headache you have about this property, what would it be and why?

Can the Grid Actually Handle It (Or Are We Dreaming)?

• How would you describe your current belief about electrical capacity at the site—ample, tight, or unknown? Options: Ample spare capacity, Tight but possibly upgradable, Unknown / never assessed
• What is the primary utility service at this location? (meter size, voltage, single/three-phase if known)
• Do you have an on-site transformer or shared pad-mounted transformer? If so, who owns it? Options: On-site transformer (owner), On-site transformer (utility), Shared transformer, No transformer / unknown
• Have you ever had a formal load study or peak demand report for the building/site? Options: Yes — recent (within 2 years), Yes — older than 2 years, No
• Are there onsite generation or storage assets we should account for (solar arrays, battery backup, V2G pilots)? Options: Solar PV, Battery storage, None, Planned / under review, Other
• When are your weekday and weekend electrical peaks (time ranges)? Options: Morning peak (6–10am), Midday peak (10am–2pm), Afternoon/evening peak (2–8pm), Night (8pm–6am), Unknown
• Are any parts of the site served by different meters or tenants that would complicate a common service upgrade? Options: Single meter covers site, Multiple meters / tenant meters, Mixed ownership meters, Unknown

Parking & Flow: Who Gets the Best Spot?

• How many customer parking stalls are on the lot, and approximately how many are regularly available at peak times?
• Which parking zones feel most suitable for chargers—near entrance, far corner, dedicated island, curbside—and why? Options: Near main entrance, Close to building/retail, End of aisle / corner, Dedicated island, Curbside on-street, Loading/utility area (not preferred)
• Are there existing reserved or tenant stalls we cannot repurpose, or ADA stalls that must be preserved? Options: Yes — reserved tenant stalls, Yes — ADA stalls to preserve, No major reservations, Unknown
• What typical vehicle sizes and turning patterns should we expect (compact cars, large SUVs, delivery trucks)? Options: Compact cars, Sedans/medium SUVs, Large SUVs/trucks, Delivery trucks/vans, Fleet vehicles
• How long do customers typically park on-site (average dwell time)? Options: < 15 minutes, 15–30 minutes, 30–60 minutes, 1–2 hours, > 2 hours, Varies widely
• Are there seasonal or hourly parking restrictions, peak shopping periods, or special events that change parking availability? Options: Holiday peaks, Weekend spikes, Evening peaks, Event-driven, No major variations, Unknown
• Are there any physical obstacles between the proposed charger zones and the electrical room (curbs, landscaping, drive aisles, basements)?

Do Drivers Already Want to Be Here (Or Will We Be Creating Demand)?

• How confident are you that EV drivers will choose this site over nearby alternatives? Options: Very confident, Somewhat confident, Skeptical, No idea
• What local trip generators feed this site—major employers, highway access, retail anchors, transit hubs, tourist sites? Options: Major employer(s), Highway corridor / exit, Retail anchors/mall, Transit hub, Residential neighborhood, Tourist destination, Other
• Do you have any counts or estimates of daily vehicle traffic through the lot or adjacent road (pedestrian counts, cars per day)? Options: We have detailed counts, We have rough estimates, No counts available
• Are there competing public chargers within a 5–10 minute drive? If so, what do you know about them (power level, reliability perception)? Options: No nearby chargers, Yes — slow/Level 2, Yes — DC fast chargers, Yes — unreliable/out of service often, Unknown
• What pattern do you expect for peak charging demand (commuter morning, midday retail, evening)? Options: Morning commuter peak, Midday retail lunch, Afternoon/evening travel, Even spread, Event-driven peaks
• If you’ve seen early EV customer interest or inquiries, can you describe where those came from and what they asked for?

Money on the Table: Are We Missing a Bigger Bill?

• Which utility rate schedule currently applies to this meter (or what is the primary billing structure)? Options: Standard retail energy rate, Time-of-use (TOU), Demand charge-based commercial rate, Master-metered/tenant billed, Unknown — need utility data
• Have you seen unexpectedly high demand charges or special tariffs in past months that surprised you? Options: Yes, significant demand charges, Occasional high bills, No surprises, Not sure / haven't reviewed bills
• Are there utility incentives, rebates, or make-ready programs in your jurisdiction that you are aware of? Options: Yes — active incentives, Some programs but limited, No programs, Unknown, need help evaluating
• Would the owner prefer a solution that minimizes utility bill volatility, or one that maximizes utilization/revenue even if costs vary? Options: Minimize bill volatility, Maximize utilization/revenue, Balance both, Undecided
• Do you have access to the last 12 months of utility bills (meter-level) to share for a feasibility analysis? Options: Yes — ready to share, Yes — need to collect, No — cannot access, Not sure
• How sensitive is the host to upfront capex vs ongoing operating expense (prefers landlord to invest, prefers lease, or wants revenue share)? Options: Host invests upfront, Prefer lease with operator capex, Prefer revenue share (operator capex), Undecided / open

Operations Reality Check: Who Will Keep It Running?

• Who currently handles on-site maintenance and who will be the point person for field technicians (name/role if known)?
• Are there existing service windows or site hours that constrain when construction, maintenance, or energization can occur? Options: 24/7 access, Business hours only, After-hours allowed with notice, Special restricted days
• How do you currently handle snow removal, landscaping, towing, and security—would chargers need special protections? Options: In-house operations, Third-party contractor, Property management handles, Not currently managed/unknown
• Would you require branded signage, parking enforcement, or physical bollards around chargers? Options: Yes — signage and enforcement, Yes — physical protection (bollards), No special requirements, Open to recommendations
• Are there tenant rules, lease restrictions, or municipal ordinances that affect operating hours, advertising, or payment collection at the site? Options: Yes — lease restrictions, Yes — municipal ordinances, No major restrictions, Unknown
• How quickly should the operator be able to dispatch a field technician for a charger down event to meet your expectations (SLA preference)? Options: 4 hours, 8 hours, 24 hours, 48+ hours, Unsure

Permits, Easements, and Secret Gatekeepers

• Are there existing easements, right-of-way constraints, or historic-preservation rules that have blocked projects here before? Options: Easements/right-of-way present, Historic district or design guidelines, No known constraints, Unknown / need research
• Which municipal or utility approvals usually take the longest on projects at this site (building permits, planning review, utility service orders)? Options: Building/permitting, Planning/land use, Utility service upgrade, Environmental review, None / unknown
• Do you anticipate strong community pushback or high political scrutiny for chargers in this location? Options: Yes — likely pushback, Some concern expected, Unlikely, Unknown
• Are there preferred local contractors, electricians, or engineers you want us to work with, or names we should avoid?
• How important is minimizing construction disturbance (noise, customer access loss) during installation? Options: Critical — minimize all disruption, Important but manageable, Not a major concern, Depends on timing

If This Works, What Will It Look Like?

• What success signals will you use to judge whether chargers are a win (revenue, sessions per stall, uptime, customer feedback, tenant satisfaction)? Select up to three. Options: Gross revenue, Net revenue to host, Sessions per stall per day, Charger uptime percentage, Average dwell and spend, Positive customer reviews, Tenant satisfaction
• What trade-offs would you accept to hit those success signals (fewer stalls but higher power, longer installation timeline for lower utility cost, share of revenue vs fixed lease)?
• If you had to prioritize, which matters most: speed to energize, lowest up-front cost, long-term revenue potential, or driver experience? Options: Speed to energize, Lowest up-front cost, Long-term revenue, Best driver experience, Balance of all
• Who ultimately signs off on acceptance criteria for commissioning and uptime? Please list names/roles.
• Are there specific reporting metrics or cadence you expect once the site is live (monthly revenue report, uptime dashboard, incident log)? Options: Monthly revenue & utilization, Realtime uptime dashboard, Quarterly performance review, Ad-hoc reporting on request, Other

What Could Surprise Us (And How Do We Avoid It)?

• What unknowns would keep you up at night if we moved forward quickly (hidden utilities, tenant objections, lengthy utility timelines)?
• If we asked you for a single document right now to speed feasibility (site plan, utility bill, lease clause, tenant list), which would you provide first? Options: Site plan / parking map, Last 12 months utility bills, Lease / tenant restrictions, Contact list for stakeholders, Other
• How would you prefer we communicate surprises during development—email updates, weekly calls, or a shared project board? Options: Email with summaries, Weekly status calls, Shared project management board, Ad-hoc text/call for emergencies
• What would a helpful next step from our team look like to give you confidence (high-level feasibility estimate, site visit, utility pre-check, stakeholder briefing)? Options: High-level feasibility estimate, On-site visit and photos, Utility pre-check (UO/SP plan), Stakeholder briefing & decision memo, All of the above

Let’s Start With the Big Picture

• Who are you and what role will you play in this project? Options: Property owner / landlord, Retail operator / store manager, Municipal planner, Fleet manager, Facilities manager, Other (please specify)
• Tell us, in one or two sentences, what a successful EV charging deployment would mean for your site.
• Which of these outcomes matter most to you right now? Options: Net revenue from chargers, Increased on-site sales / foot traffic, Reliable uptime and brand reputation, Sustainability / emissions goals, Equitable public access, Customer experience / dwell-time
• Do you have a target timeline for making a go/no-go decision? Options: Immediate (within 2 weeks), Short (2–8 weeks), Medium (2–6 months), Long (6+ months), Undecided
• Who else needs to weigh in before a final decision is made? List names, roles, and what each is most concerned about.
• Have you hosted EV chargers before, or would this be your first deployment? Options: First deployment, We host chargers already, We piloted chargers previously, Other

Are You Comfortable Giving Up Parking to Make Money?

• How do you currently use the parking spaces where chargers might be installed? Options: Customer short-term turnover, Employee parking, Reserved spots, Loading / deliveries, Underutilized / idle, Other
• If we converted X regular parking spots into charging bays, how would that impact revenue-generating activity on site? Options: Increase foot traffic and sales, No material change, Decrease short-stay customer turnover, Increase employee complaints, Unsure—need data
• When customers arrive today, where do they most often park and how long do they typically stay?
• Where have you seen friction between parking demand and new uses (e.g., outdoor seating, deliveries, EV charging) at your properties?
• What would be an acceptable minimum utilization rate for charging bays before you’d consider reallocating additional spaces? Options: <10%, 10–25%, 25–50%, 50–75%, >75%
• Describe a time you reconfigured parking or site layout—what surprised you about the outcome?

When the Site’s Power Limits the Plan, Who’s on the Hook?

• Do you currently know the site’s electrical service size and whether there’s headroom for charging? Options: Yes, we know the service size and headroom, We know service size but not headroom, No, we do not know
• Have you experienced service disruptions, brownouts, or capacity warnings in the last 12 months? Options: Frequent (monthly), Occasional (quarterly), Rare (once or twice), None
• How would you describe your willingness to fund or share the cost of utility upgrades if required? Options: Full host funding, Cost share with operator, Prefer operator funds, Depends on ROI and terms, Not willing
• What utility rate features do you currently have or worry about (demand charges, time-of-use, demand response)? Options: Demand charges, Time-of-use rates, Demand response programs, Flat rate, Unsure / need help checking
• If there’s a risk the grid upgrade could add X to monthly costs, what increase would be acceptable given expected charging revenue?
• Who is your current utility contact or account manager (name and role)?

What If More Customers Stayed Longer Than You Expected?

• If charging attracted customers who stayed 30–60 minutes, how valuable is that dwell time to your business? Options: Very valuable, Somewhat valuable, Neutral, A challenge (capacity/turnover issues)
• Which on-site offers or services would you want promoted to drivers while they charge? Options: Food & beverage discounts, Retail coupons, Loyalty / membership offers, Digital signage promotions, No promotions
• What behavioral changes in customers would worry you (e.g., blocking spaces all day, loitering, security concerns)?
• How would you like us to help drive the right customer behavior (pricing, signage, time limits, enforcement)? Options: Dynamic pricing, Clear signage & enforcement, App-based reservations, Staff-managed turnover, Education campaigns
• Do you have existing loyalty or POS systems you’d want integrated with charging promotions? Options: Yes — POS / loyalty provider name (specify), No, Unsure

Who Signs the Check—And What Keeps Them Up at Night?

• If a single stakeholder could veto the project, who would that be and why?
• Which decision criteria matter most to your finance team? Options: IRR / ROI, Monthly cash flow, Capex vs opex treatment, Lease certainty, Risk transfer / liability limits
• What are the non-negotiable technical or legal requirements your operations team will insist on? Options: 24/7 uptime SLA, On-site signage & safety, Maintenance response time, Vendor insurance limits, Local staff training required
• How many formal approvals are typically needed (e.g., board, municipal permit, store ops), and how long do they take? Options: 1–2 (2–4 weeks), 3–4 (1–3 months), 5+ (3+ months), Varies widely
• What budget constraints or seasonal considerations could delay or accelerate your decision?

Before We Break Ground, What Would Keep You Up at Night?

• What permitting or municipal obstacles have surprised you on past projects?
• Who will own tracking and chasing permits, utility work orders, and contractor schedules on your side? Options: Site operations manager, Facilities team, Third-party project manager, I will designate after agreement, Other
• What site access constraints do we need to plan for (deliveries windows, tenant hours, security gates, traffic control)?
• Which materials or construction approvals typically take the longest at your site? Options: Electrical trenching / paving, Signage approvals, Lighting changes, Concrete / curbs, None / quick turnaround
• Are there local firms, contractors, or electricians you prefer or require we use? Options: Yes — list below, No preferred vendors, Require pre-approval process
• If construction impacts store operations, what mitigation measures would you require (night work, temporary access, signage)?

If We Turn This On Tomorrow, How Will You Measure Success?

• Which KPIs would make you declare this deployment a success at 30, 90, and 365 days? Options: Sessions per day, Average kWh per session, Revenue share earned, Uptime %, New onsite spend per session, Community access metrics
• What uptime threshold is unacceptable to you (i.e., would trigger remediation or contract review)? Options: <99.9%, <99%, <95%, Other (specify)
• How frequently would you like performance reports and what format works best? Options: Monthly PDF summary, Real-time dashboard access, Weekly email highlights, Quarterly business review
• Who on your team needs access to analytics and what level of detail do they require?
• If data shows lower-than-expected utilization, what corrective actions would you expect us to propose? Options: Pricing change, Promotions with host, Reconfigure bays, Additional signage / wayfinding, Other

What Are Your Worst-Case Nightmares—and How Do You Want Them Handled?

• If an incident occurred (electrical fault, vandalism, or customer injury), what immediate actions would you expect from the operator? Options: Immediate shutdown & notification, On-site field dispatch, Temporary signage and customer outreach, Full incident report within 48 hours
• What insurance, indemnity, or liability terms are required by your corporate/legal team? Options: Standard operator insurance sufficient, Require additional host naming, Specific liability caps, Need to review operator policy
• Have you experienced customer complaints tied to third-party services on-site before? How were they resolved?
• What SLA response times do you find acceptable for field-service repairs? Options: Same day, 24–48 hours, 72 hours, Depends on severity
• Who should be the escalation contact at your organization for safety or reputational issues?

Let’s Map the First 90 Days—What Would Derail It?

• If we agreed to move forward today, what single issue would most likely delay energization beyond your desired timeline? Options: Utility upgrade delays, Permit approvals, Contract negotiations, Site construction constraints, Other
• Which milestones must be met before you’d allow construction to start? Options: Permits in hand, Utility work order, Signed construction agreement, Site access plan, Materials procured
• What acceptance criteria will you use at commissioning to sign off the site? Options: Full charging functionality, Payment & roaming working, Uptime verification, Integration with host systems, Driver experience QA
• Who will be present for commissioning and who will provide final written acceptance?
• What communication cadence do you prefer during deployment (weekly written updates, twice-weekly calls, daily during critical path)? Options: Weekly written updates, Weekly calls + written, Twice-weekly calls, Daily during critical phases

Closing the Loop: What Would Make You Confident to Move Forward?

• What single commitment from us would make you comfortable approving the project today?
• Do you prefer a revenue-share, fixed lease, or a hybrid commercial model for this location? Options: Revenue share, Fixed lease, Hybrid (guarantee + rev share), Unsure / want to see pro forma
• What transparency or reporting would reduce your perceived risk in the commercial terms? Options: Monthly revenue reports, Real-time usage dashboard, Audit rights, Clear SLA credits and remedies
• What would you like our next concrete step to be after this discovery call? Options: Feasibility study / site audit, Preliminary commercial term sheet, Utility capacity check, Pilot deployment, Other
• Is there any other context, constraints, or stories about this site we should absolutely know now?

Opening: Tell Us Who You Are and What You're Hoping For

• To get us started—what best describes your role and connection to this site? Options: Property owner / landlord, Retail operator / store manager, Municipal planner / transportation agency, Fleet manager / depot operator, Developer, Other
• What is the single biggest reason you're exploring public or semi-public EV charging at this location right now? Options: Increase on-site customer dwell time & sales, Generate rental or revenue share income, Meet municipal equity / access goals, Electrify fleet operations, Prepare for future tenant demand, Other
• Briefly, what would make this conversation a win for you today?

Who Really Decides—and What Would Make Them Say Yes?

• If we had to get a green light from everyone who matters, who would be the single person or team that would need to be convinced? Options: Owner / Board, Property management, Finance / CFO, Operations / Facilities, Municipal procurement or sustainability lead, Fleet director, Other
• What does that decision-maker typically worry about most when approving new site investments—cashflow, liability, disruption, or something else? Options: Short-term capex/opex impact, Long-term ROI / revenue share, Operational disruption during construction, Liability and insurance, Tenant/stakeholder pushback, Public perception / equity, Other
• How have past capital decisions been finalized here—by formal approval, consensus across teams, or an individual sign-off? Give an example of a recent decision if possible. Options: Other, Single approver signs off, Majority consensus across stakeholders, Requires board or executive committee vote, Procurement / RFP process
• What timeline pressure exists from the decision side—do you have a target go-live date or an external driver (e.g., grant, tenant move-in, peak season)? Options: Urgent: within 1–2 months, Next quarter (3 months), 3–6 months, 6–12 months, No fixed timeline / exploratory
• Who else should we include in future conversations to keep progress moving—and what would you like them to bring to the table?

How This Place Really Works Day-to-Day

• Walk me through a typical day here—what's the traffic pattern, peak hours for visitors, and busiest days of the week?
• What are the typical parking behaviors we should know about—average dwell time, turnover, reserved spots, and any tenant or employee parking rules?
• Tell us about your electrical service today—meter size, primary voltage, and any recent utility conversations or constraints you’ve been told about. Options: Service appears sufficient, Near capacity / under study, Requires upgrade to serve high-power chargers, Unsure / need utility feasibility
• Are there known site limitations—easements, historic district rules, ROW constraints, or circulation bottlenecks—that typically make upgrades or construction harder here? Options: Easements/ROW constraints, Historic or aesthetic restrictions, Limited conduit / trenching access, Parking layout blocks easy charger placement, No major limitations, Other
• Who handles on-site operations and maintenance today (janitorial, landscaping, facilities), and how do you prefer to coordinate third-party contractors? Options: In-house facilities team, Property management company, Retail operator handles, We use on-call contractors, Other

What’s Driving You—Beyond the Obvious

• If installing chargers delivered on every business objective you have, what would you celebrate six months after launch?
• Which of these outcomes matters most to you right now—pick the top two? Options: Net new customer visits, Incremental in-store spend / basket uplift, Guaranteed revenue share or fixed lease, Reduced carbon footprint / sustainability goals, Improved access for underserved drivers, Reliable fleet charging
• How would you measure success—what KPIs will make this partnership feel like a success to finance, operations, or public stakeholders? Options: Sessions per month, Charger uptime %, Revenue per charger, Average dwell time, Utilization / stall occupancy, Community access metrics, Other
• How worried are you about chargers sitting unused or taking parking away from paying customers? Options: Very worried, Somewhat worried, Neutral, Not worried
• Tell me about a past amenity or tech rollout that exceeded expectations—or failed. What happened and why did it land that way?

What Would ‘Wow’ Look Like Here?

• Imagine it’s one year after launch and this site has become the go-to charging location in your market—what tangible differences do you see for customers, operations, and revenue?
• What customer experience elements would make drivers recommend your site—pricing clarity, easy payment, reliability, safety, amenities, or something else? Options: Transparent pricing & receipts, App + RFID simplicity, High uptime and fast charge, Sheltered stalls & lighting, Food/retail discount integration, Accessible signage & wayfinding, Other
• How important is brand presence (operator branding, signage) versus a neutral or host-branded experience to your tenants or community? Options: Operator-branded preferred, Co-branded is ideal, Host-only branding preferred, Flexible / no strong preference
• If a small pilot could prove the concept, what would you want that pilot to prove—financial return, customer behavior, or operational smoothness? Options: Financial return (revenue share/lease), Customer adoption & dwell time, Technical reliability & uptime, Minimal operational disruption, All of the above
• What would make you excited to extend or expand chargers to additional locations?

Money Matters: Real Expectations and Trade-Offs

• When you think about economics, which model feels most aligned with your appetite: revenue share, fixed lease, or capital contribution with lower returns? Options: Revenue share (variable), Fixed lease / guaranteed rent, Host contribution to capex with revenue upside, Operator fully funds with revenue share, Unsure / open to proposals
• What is an acceptable timeline to reach breakeven or positive cashflow for this asset from your perspective? Options: < 6 months, 6–12 months, 12–24 months, > 24 months, Not focused on breakeven
• Are there internal or external funding sources we should know about—grants, utility incentives, tax credits, or capital budgets—that could shift the economics? Options: Available grants / incentives, Utility rebate or make-ready program, Capital budget allocated, No external funding available, Unsure / need assistance identifying
• Which of these cost or risk items would you expect the operator to assume versus the host (pick all you expect the operator to cover)? Options: Equipment procurement & maintenance, Network software & roaming, Customer service & billing, Electrical upgrades / utility costs, Permitting & inspections, Site damage repair / liability
• What minimum contractual or SLA terms would you require to feel comfortable—uptime %, response time for repairs, insurance limits, or reporting cadence? Options: Uptime guarantee (e.g., 98%+), Field service SLA (target response time), Monthly performance reporting, Insurance & liability caps, Revenue transparency & audit rights, Other

What’s Really Stopping This From Happening?

• If you had to name the single biggest barrier that would kill this project today, what would it be? Options: Utility / electrical constraints, Lack of budget or ROI, Internal stakeholder opposition, Permitting / zoning delays, Operational complexity / staffing, Community pushback
• How long has that barrier existed, and what have you already tried to do about it?
• What would it take—resources, timeline, or guarantees—to remove that barrier?
• On a scale from 1–10, how willing is your organization to tolerate short-term disruption (construction, temporary parking loss) for long-term gain? Options: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
• Who would be the most vocal internal critic and what’s their likely objection? How might we address it proactively?

How You’ll Know We’ve Done Our Job

• Which monthly metrics would make you feel the partnership is on track—pick up to three that you want on a shared dashboard? Options: Charger uptime %, Sessions per stall, kWh dispensed, Average session length, Revenue to host, New vs returning drivers, Customer satisfaction score
• Beyond numbers, what qualitative signals (driver feedback, tenant compliments, community praise) would convince you the site is delivering value?
• What reporting cadence and format works best for you—automated dashboard, monthly executive summary, or quarterly review? Options: Real-time dashboard, Monthly executive summary, Quarterly deep-dive, Ad-hoc reports on request, Other
• If performance falls short of targets, what corrective steps do you expect to see in the first 90 days? Options: Increased field service & SLA enforcement, Operational changes (pricing/hours), Marketing to drive sessions, Technical redesign / upgrades, Revisit revenue terms
• What role do you want to play post-launch—hands-off owner, co-promoter with the operator, or active manager of the customer experience? Options: Hands-off owner, Active co-promoter, Operational manager, Depends on site performance, Other

Timing, Commitments, and a Realistic Path Forward

• If we became your chosen partner, what would a realistic decision timetable look like—when can you sign, and who must sign? Options: Able to sign within 2 weeks, Within 1 month, 1–3 months, 3+ months / needs board approval, Undecided
• What pre-conditions must be satisfied before you’d authorize construction—permitting in hand, utility upgrade estimate, or contract terms? Options: Permits secured, Utility upgrade & cost estimate, Signed commercial agreement, Site access / lease terms, Other
• What level of site detail do you already have (as-built electrical drawings, utility account history, traffic counts) and how quickly can you share them? Options: Full as-built & utility data, Partial documentation, Only high-level site maps, None available
• What potential approvals or community outreach might be required (HOA, tenants, municipal council), and how long do those typically take here? Options: No extra approvals, Tenant notifications only, HOA / property management sign-off, Municipal council/public hearing, Other
• Who should we schedule for a technical site walk and decision review to keep momentum, and what dates work in the next two weeks?

Final Check: Anything We’re Not Asking But Should Be

• What have other providers asked you that felt irrelevant or intrusive—so we avoid repeating the same mistake?
• Is there any internal language, KPIs, or procurement terminology we should use so our proposal aligns with your approval process?
• What would make you feel confident that moving forward with an operator is low-risk and high-reward?
• Would you like us to prepare a targeted feasibility checklist (electrical scoping, preliminary kW requirements, rough revenue model) for the next conversation? Options: Yes—please prepare checklist, Maybe—want to discuss scope first, No—not at this time